Fill-in-the-Blanks Financial Modeling

Build a roadmap for growth in just 5 weeks without having to hire an expensive CFO or trying to learn it all on your own!

Let's get started!

If you’re an entrepreneur looking to raise money, grow your business, or create a roadmap for running your company, then you already know you need a well thought through numbers-based plan.

You may be starting out and wanting to think through all of your potential expenses. Maybe you're more established and need to know how much money you need in order to take your business to the next level. Rather than flying by the seat of your pants, you'd like a step-by-step plan to follow.

You need our Fill-in-the-Blanks Financial Model.

Build an investor quality financial model in just 5 weeks...

...for a fraction of the cost of hiring a CFO to do it for you

"Before the Fill-in-the-Blanks Financial Modeling course, my company was unprepared and slightly intimidated to approach investors. Projecting numbers was needlessly scary and kept causing procrastination. But by week 3 of the course, we had already done a 180! We lined up four investor meetings in just that first month and took them all with supreme confidence. Stop putting your future on hold: take the course now. "

Tom Miner
Co-Founder, Unwrapp'd

What's included?

  • Financial model template built on countless hours of modeling
  • Step-by-step video instruction from a CFO guiding you through each and every section of the model
  • Instruction documents so you feel completely confident in what you're doing :)
  • Access to a private Facebook group where you can ask questions of both your peers and a Simple Startup CFO

Take some time to work ON your business

Rather than just IN your business

Take a step back

Look at the big picture. Where do you want to be in 5 years and how are you going to get there?

Learn what you don't know about growing a business

If you're just starting out you may not be familiar with customer acquisition costs, churn and payroll taxes. This course will uncover hidden expenses you may not have thought of.

Show when you can hire more people

Overworked and underpaid? This model lays out your hiring plan, helping you decide when you can really afford more help.

Get investor ready

Work out how much $$$ you need to raise and over what time period (so you can avoid giving away too much of your company), but more importantly be able to talk with conviction about where you're going to spend the money to grow your business.

Take control

By working through this yourself, you will understand the nuts and bolts of your business, giving you the knowledge and confidence to answer difficult investor questions and make big directional decisions.


We're talking over 100 hours. 

What you've been doing:

You've probably tried to build a roadmap for growth yourself, either with a business plan or even a financial model. You haven't made much headway because you're constantly getting distracted with the day-to-day of your life and business, there's always someone needing something from you that pulls you away from making a start.

You also have a nagging doubt about whether you'd be ABLE to build a model even if you did have the time. You're more interested in creating great products and selling them to awesome people than struggling through building out a credible spreadsheet to help you decide the direction of the business or raise money.

How this course will help:

Lack of time and financial knowledge become irrelevant when you have a fully built out template, plus a step-by-step plan showing you how to fill it in and explaining what it all means. You'll also have access via our workshops to expert guidance walking you through the process.

You CAN be in control:

YOU can be in the driver's seat of your business, have the numbers at your fingertips and truly understand how the dollars flow, enabling you to make the best decisions to grow your business.

This course gives you a tool that is not only vital for raising money but also provides a road map you can follow to run and grow your business. We will support you in translating your vision into a fully adjustable (by you!) Financial Model that enables you to run a variety of different scenarios and see what happens, e.g. when I increase "the price of option A, how does that affect my profits? This course helps you go from feeling overwhelmed and underfunded to having a 5 year financial plan to guide you and convince investors to give you money.

"Simple Startup has helped us plan Verve’s future. Not just pre-opening but for the first 2 years of operations. We now know when to open stores, how much this will cost and how this affects our cash flow, our earnings and hence the value of the company. We also know who to hire, when we can hire and how much we can afford to pay."



"I can now clearly see which areas of my business are most profitable enabling me to focus on growing those areas. This has given me both confidence and peace of mind. Confidence that I can go out and fundraise successfully, and peace of mind that I'm now aware of exactly where money flows in my business meaning I can answer pretty much any question thrown at me."



“The value of this course is huge - I know so many entrepreneurs who need this! I feel like I can totally rock the model I walked away with because I actually understand what it’s showing me. Now that I have a clear roadmap, I can have successful meetings with investors - I understand what they’re looking for and can speak to it with much more confidence than before the Fill-in-the-Blanks course.”



“I learned so much from the Fill-in-the-Blanks course—the material was expansive and thorough. Through this course, I developed the knowledge and understanding to interpret my financial model fully. The videos, instruction manuals and course platform were all 10/10 and the instructor kept it engaging, lighthearted and supportive. Highly recommend!”



Why Simple Startup?

We've built hundreds of models which have helped companies not only raise money, but also grow their businesses.

We have worked with numerous accelerators and organizations including Techstars, Cartier Women's Initiative, Unreasonable Group, Next Wave Fund, Uncharted and the Nike Sponsored Girl Effect Accelerator to name a few. 

This experience, alongside our quest for simplicity and accessibility, has enabled us to create a high quality model template that will work for almost any company.


Fill-in-the-Blanks Financial Modeling is the ONLY program of its kind that…                       

1. Walks you step-by-step through filling in a pre-built, industry specific model
2. Gives you the information and support you need to feel in control of your numbers
3. Teaches you about the financial aspects of the CPG industry
4. Gets you ready to go out and raise money
5. Gives you a tool you can use to grow your business over the next 5 years and beyond


So if you’re ready to finally have a clear, numbers based plan for the future then join us.

Here’s what you’re getting when you enroll today:

Fill-in-the-Blanks Financial Modeling Course

  • Financial model template, built on countless hours of modeling
  • Step-by-step video instruction from a CFO guiding you through each and every section of the model
  • Detailed instruction documents to ensure you're completing every step and your finished product is, well, finished!
  • Access to a private Facebook page where you can ask questions of both your peers and a Simple Startup CFO

Building a model usually costs: $5000+

But when you enroll today, you’ll get access to everything for just:

Start the Consumer Packaged Goods Track

(If you have a product, such as a granola bar or an item of clothing choose this)




Start the SaaS / Services Track 

 (If you offer subscriptions or consulting services with the option to add a product, choose this)




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